A Way of Life

We create purpose-built products for duty-driven people.

Our goods find their roots in the actions for which they were conceived – long drives, spontaneous adventures and everyday acts of individualism.

We are inspired by men and women who think for themselves - people who know that style without utility is shallow and utility without style, mundane.

We believe in living life with honesty, purpose and no regrets, because real style is about being yourself and no one else.

Evolution

Originally conceived as a way of channeling our wildness; my brother, father, and I founded Mulholland in 1984 in the basement of our house.

At first, we made things we knew—fly-reel and shotgun cases—by hand and tested them ourselves on weekends. We used the finest raw materials that we knew could take a beating and remain tasteful and we sold them to a loyal customer base that enjoyed a way of life similar to our own. We kept the proceeds from what we sold in an old coffee can.

Now, as our family has grown to include wives and children, we're solidifying the balance between our brand, our family and our customers to reflect our evolution as both a company and a family. Our new logo and website are designed to express our love of adventure, anything well done or well made, motorsports and plain old independence - a love that goes back to the days when my Uncle flew his biplane as a barnstormer and my Grandfather raced his handmade hotrods around the San Francisco Bay Area.

This means new products, categories and experiences - all born from the way we live our lives. It`s not a reinvention; it`s the ultimate step in the convergence of our personal philosophy, our company and the products we create.

The excitement of this new era feels just like those first days in 1985. Sure, we have more people and products, more factories around the world... and we now keep track of revenue with software instead of in a coffee can.

Even through the years of changes, one thing remains a constant; we are committed to providing the highest quality product and best experience possible in everything we do. Because we understand that while Mulholland is a direct reflection of us, it's nothing without you.

Best regards,